UPDATE: We are pleased to announce the 2025 ICHRIE Hotel Challenge by Knowledge Matters competition winners...
First Place: Emily Zirbes from Iowa State University of Science & Technology
Second Place: Taylor Parker from Oklahoma State University
Third Place: Yestin Cruzada from University of Nevada - Las Vegas
ICHRIE thanks Knowledge Matters for sponsoring the 2025 ICHRIE Hotel Challenge, supporting educators, students, the future of our industry, and providing the prizes for this year's winners. We look forward to presenting certificates to our winners with Knowledge Matters at the 2025 ICHRIE Global Conference in June!
Thank you to all this year's participants!
Save the date for the 2025 ICHRIE Hotel Challenge and get involved in your class work or ESD Chapter event!
** Following is the original post with information about the 2025 competition:
Dear ICHRIE Members,
The International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and Knowledge Matters are pleased to present the 2025 ICHRIE Hotel Challenge by Knowledge Matters featuring the Hospitality Collection of Case Simulations!
The ICHRIE Hotel Challenge by Knowledge Matters is open to college-level students at schools that are ICHRIE institutional members. Participants test their skills at managing a simulated hotel. This web-based simulation used in the competition was developed in partnership with the J. Willard and Alice S. Marriott Foundation and Marriott International.
Competition Rules
This competition is open to college-level students who are students at schools with an active ICHRIE Institutional level membership. Participation is for individuals only (no teams). Please talk to your instructor or department head to see if your school is an institutional member of ICHRIE.
During the 2025 competition, students are challenged to manage a hotel profitably by overseeing revenue management, group sales, banquets/meetings and housekeeping. Participants will experience real-world scenarios like they would working in a real hotel including various combinations of the following concepts:
- Front desk operations
- Housekeeping
- Marketing & public relations
- Group sales
- Banquets
- Pricing & revenue management
- Social media
- Restaurant operations
- And more!
Scores will be based on a balanced scorecard that includes profitability, customer satisfaction, and employee satisfaction and participants will be ranked based on their scorecard.
The ICHRIE Hotel Challenge by Knowledge Matters is open to college-level students at schools that are ICHRIE institutional members.
What:
Students are challenged to manage a simulated hotel profitably by overseeing revenue management and restaurant operations.
Where:
100% online.
When:
Registration begins on Tuesday, 11 March 2025 and the competition runs from Monday, 24 March 2025 through Friday, 28 March 2025.
Why:
The 1st-3rd place nationally ranked students will win the following awards, funded by Knowledge Matters!
- 1st Place: $500
- 2nd Place: $300
- 3rd Place: $200
How:
Scores will be based on a balanced scorecard that includes profitability, customer satisfaction, and employee satisfaction and participants will be ranked based on their scorecard. Students who are currently using, or who have previously used, Case Simulations may use their existing accounts to participate. Students who have not used the online simulation will be given the opportunity to create a new account free of charge.
Registration begins on Tuesday, 11 March 2025 and the competition runs from Monday, 24 March 2025 through Friday, 28 March 2025.
We hope you will encourage your students to register! Students who are currently using, or who have previously used, Case Simulations may use their existing accounts to participate. Students who have not used the online simulation will be given the opportunity to create a new account free of charge.
We hope you will encourage your students to register!
Best,
The Knowledge Matters and eDynamic Learning Team
