Bridging Research and Industry for ICHRIE Members: The 2026 ICHRIE Global Research Marathon
We - Drs. Minwoo Lee and SoJung Lee are pleased to serve as Co-Chairs of the 2026 ICHRIE Global Research Marathon. This initiative reflects a shared vision: advancing hospitality and tourism research that is deeply grounded in real industry challenges.
True research, we believe, should not only contribute to theory but also address practical needs in the field. However, conducting meaningful industry-aligned research is not always easy. It requires building relationships, understanding operational realities, and identifying questions that matter to practitioners. Through collaboration with International CHRIE, we were grateful to launch the 2026 ICHRIE Global Research Marathon in partnership with three outstanding industry organizations: Club Management Association of America (CMAA), National Club Association (NCA), and Club Benchmarking.
The enthusiasm surrounding this year’s marathon has been remarkable. The kickoff meeting brought together 55 participants forming 11 research teams, representing scholars and students committed to addressing pressing questions in hospitality and private club management. During the kickoff session, we also had the opportunity to learn directly from our sponsors and industry leaders, whose insights help ensure that the research topics remain grounded in real-world challenges.
The ICHRIE Research Marathon provides a unique platform where scholars, students, and industry professionals collaborate to generate research that is both academically rigorous and practically relevant. We hope that this initiative encourages more hospitality researchers to engage directly with industry partners and pursue research that makes a meaningful difference.
We are grateful to work alongside our industry partners, and the ICHRIE Office team for their invaluable support in making this initiative possible.
Please stay tuned for more!
Did you miss the first marathon?
Watch the playback here.
Important Dates and Events:
Submit a written proposal by Sunday, 26 April 2026
- CMAA Optional Proposal Due: Sunday, 26 April 2026
1st Presentation (Hybrid) at Apac CHRIE, Osaka, Japan: 27-31 May 2026 (Date/Time: TBD)
- Teams present a proposal (i.e., title, background/rationale, research aim/objectives, proposed method, timeline, references, etc.) and receive feedback. Best Proposal Awards (3 teams; no cash prizes.
2nd Presentation (Hybrid) at ICHRIE, Las Vegas, US: 15-17 July 2026 (Date/Time: TBD)
- Teams submit response notes to address previous feedback and present any progress (i.e., hypotheses development, design structure, key IVs and DVs, population/sample, statistical test).
- The Organizing Committee and journal editors will share feedback.
- SHA also provides practical suggestions.
- Best Industry Project Awards (3 teams with cash prizes)
3rd Presentation (Hybrid) at EMEA CHRIE, Dubai, UAE: 9-11 November 2026 (Date/Time: TBD)
- Teams present your progress (i.e., data analysis, results, conclusions) and receive feedback. Best Research Project Awards (3 teams with cash prizes)
- Submit their final manuscripts to JHTR, JHTE, JHTC, & RR (31 March 2027)
- Teams present your progress (i.e., data analysis, results, conclusions) and receive feedback.
