Level Up! Competition

LEVEL UP! is an ICHRIE and Russell Partnership Technology Revenue Management Competition

We invite you to join us for this amazing opportunity for students to showcase their skills in a realistic hotel management simulation. This competition is powered by Russell Partnership Technology’s industry-leading Revenue Management Simulation and allows students to step into the shoes of a Revenue Manager in a virtual 500-room hotel.

ABOUT LEVEL UP!

• The Revenue Management Competition offers a unique platform for students to apply theoretical knowledge in a practical setting.
• As a participant, students will make critical decisions that impact the hotel’s financial performance, ranging from setting the right room rates to choosing the most effective Online Travel Agent (OTA) channels to allocating the marketing budget wisely.
• The end goals are to maximize profit, achieve the highest occupancy, optimize the Average Daily Rate (ADR), and build the best Revenue Per Available Room (RevPAR).
• This competition is open to all students of active ICHRIE member institutions and schools, and membership needs to be verified for participation.

We look forward to your participation starting when the competition registration opens.
 
Heidi Anaya and Peter Russell
Russell Partnership Technology

2025-Q4 WINNERS

2025-Q1 WINNERS

2024 WINNERS