Join the ICHRIE Hospitality Sales & Marketing SIG for our new virtual thought leadership series, Leading the Horizon. This series explores forward-thinking strategies and emerging insights at the intersection of hospitality sales, marketing and innovation.

Our upcoming session, "Leading the Horizon Through Marketing & Servicescape Design," features Dr. Stephanie Q. Liu from The Ohio State University. Dr. Liu is an esteemed scholar in services marketing and consumer behavior. In this session, Dr. Liu will share cutting-edge perspectives on persuasive communication and servicescape strategies that shape the future of experiential marketing.

Date: July 7, 2025

Time: 9:00–10:00 PM ET

Moderated by Dr. Chang (Evita) Ma, Purdue University.

Register here: https://purdue-edu.zoom.us/meeting/register/7AsS9psNRnaSxaV-g65POw

Hospitality Sales & Marketing SIG