BevEd SIG Meeting with Darla Hancock & Mike Sweeney

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Friday, September 26, 2025, 2:30 PM - 4:00 PM EDT

Category: Special Interest Groups (SIGs)

SIG Name: BevEd SIG
Day & Date of the event: Friday, 26 September 2025
Time of event, including multiple time zones if possible: 2:30 - 4:00 PM EST / 12:30 - 2:00 PM PST / 6:30 - 8:00 PM GM
Description: Join the BevEd SIG for our first meeting of the 25-26 academic year! Darla Hancock will be joining us for an update on the ICHRIE CommUnity, followed by our guest speaker Mike Sweeney, Founding Partner & Chief Advisory Officer for Key Account Collective, a boutique CPG sales agency specializing in alcoholic, non-alcoholic and alternative beverages. Mike will be talking to us about current trends in functional beverages. A roundtable discussion will follow his presentation.
Meeting Link: on the BevEd SIG page