JHTC, Case Study and Teaching Note, Volume 4, Issue 1
Table of Contents, Abstracts
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Hospitality with a Heart and Soul: Jack's Bar & Grill
(Parsa, Narapareddy, Farmer)
Nearly 98% of developmentally challenged individuals in America are unemployed. To address this issue, Jack’s Bar & Grill first hired one such individual and gradually added few more. Currently nearly 80 developmentally challenged and Autistic individuals are working at Jack’s Bar and Grill. Jack and Athan Miller’s mission is to make a difference in the society with their restaurant as the medium. After seven years, the small coffee shop grew into a two story bar and grill and a catering kitchen, and became financially successful. To accommodate their growing needs, Jack and Athan Miller have expanded their operations across the building. They are extremely active in the community supporting various social causes.
Key Words: corporate social responsibility, restaurants, Autism, financial performance, developmentally challenged employees
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Air Transport Service Harm Crisis: The Case of Helios Airways tragedy
(Maditinos, Vassiliadis)
Organizations in the service sector, such as airlines, are exposed to several potential dangers that can result in major organizational crises. Crises usually happen due to a failure interaction among human, organizational and technological factors. In this paper the well known case of Helios Airways flight HCY 522 crash is used in order to illustrate how this failure interaction, in high risk service organizations, combined with inadequate crisis management tactics, can cost the existence of the organization itself. The paper aims to support the need for service companies’ managers to pay extreme attention to issues that could evolve in potential failures and furthermore in crises. Moreover, the paper aims to highlight omissions and mistakes made by the responsible company while trying to manage the crisis situation, in order to provide useful conclusions for service organizations’ managers.
Key words: Service harm crisis, crisis management
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Where's My Slice of the Apple? A Case Study
(Malmberg, Khan)
This case study examines Applebee’s Restaurant Chain and the court case Fast vs Applebee’s regarding the fair pay of employees who were tip based employees seeking compensation for non-tipped work performed. The issue in the study arose in 2006 when an employee, Gerald A. Fast, brought to the courts two separate issues pertaining to Fair Labor practices having to do with tipped employee fair pay. The case lasted from 2006 to 2012 and was finally settled with a settlement of $9 million paid to the plaintiffs, Mr. Fast, and wait staff who chose to participate in the class action lawsuit.
Key words: Restaurant, Franchisor, Franchisee, Tip Credit, Labor Laws, Business policy
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The Hospitality Institute at Mattamuskeet Lodge: A case study of a social business proposal
(Deale, O’Halloran)
This case focuses on the proposed development of a social business that includes the conversion of an old building to a hospitality operation that involves educational purposes as well as a revenue generating function. It describes a proposal to develop an old pump house on a wildlife refuge into a lodging and educational center. The purpose of this case is to explore how the unique development of a property might enhance sustainable tourism opportunities in a relatively undeveloped rural area. Questions and concerns are raised about the challenges this proposed development faces to be able to operate effectively.
Key words: education, training, lodging, tourism, social business
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Developing Visitor Profiles at an American Cultural/Heritage Tourism Attraction: A case study of the USS North Carolina Battleship Memorial
(Rivera, Jr., Crawford)
This case investigates the updating of visitor profiles and preferences for a self-sustaining cultural/heritage tourism attraction within the Southeastern United States. Visitor preferences were examined in order to aid the cultural/ heritage tourism location with the development of a strategic marketing plan. Definitions and examination of what constitutes a cultural/heritage tourism attraction are presented. Data collection for this project included obtaining a visitor inventory of preferences while visiting the cultural/heritage tourism location. Issues are raised about the challenges cultural/heritage tourism operations face when attempting to maintain a loyal customer base.
Key words: culture tourism, heritage tourism, visitor profiles, marketing, management
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The Case of Country Club Organizational Culture and Employee Turnover
(Butler, Alexakis)
Country clubs represent a significant sector of the hospitality and tourism industry. The case study explores the reasons for high general manager turnover in a country club organization. The case study compels the reader to analyze the factors related to employee turnover and explore possible solutions as part of a comprehensive human resource strategy from the viewpoint of a general manager. The case examines the club’s various organizational cultures and encourages the understanding of these cultures. The case discusses strategies for students to investigate, explore, and understand the organizational culture of future employers.
Key words: Organizational culture, country clubs, employee turnover, general manager, family business
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Energizing the Brand from Within: Kimpton’s secret sauce for success
(King, Callaway)
In the competitive US lodging market, sustaining a competitive advantage can be an elusive concept. Kimpton Hotels and Restaurants is one company that has found their competitive edge through the articulation of unique brand experiences brought to life by their employees. However, the challenge becomes sustaining that edge when the main ingredient (i.e., employees) is fluid, both attitudinally and behaviorally. This case study explores the process of gaining employee ‘buy in’ to the brand prior to the opening of a new Kimpton property, concluding with the management dilemma of how to energize employees to live the brand beyond the launch phase.
Key words: internal brand management, employees, competitive advantage
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A Historic Hotel Strategic Management Approach for Performance Improvement
(Ogbeide, Muniz, Siahmakoun)
This case study is about a General Manager of a historic hotel property in Northwest Arkansas (NWA). He has been in the hotel industry for over 30 years. In his attempt to enhance his hotel’s performance, he has to make a decision between two incompatible performance improvement strategies. The first strategy is the promotion of the hotel as the place to come for a wedding. The second is the promotion of the hotel as the place to come for both weddings and ghost tourism. The intent of this case is to generate discussions on performance improvement strategy implementation and decision-making.
Key words: Ghost tourism, Marketing strategy, Historic hotel, Weddings, Performance improvement
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