JHTC, Case and Teaching Notes, Volume 10, Issue 1
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Hatteras Island and Highway 12: A chain of complexity
(Deale, London)
This case explores the interconnectedness between Highway 12 and Hatteras Island, which are located off the coast of North Carolina in the United States, as well as the efforts implemented and proposed to preserve the highway. Alternatives are presented, based the outcomes of a feasibility study conducted on a stretch of Hwy 12 between the town of Frisco and northern Hatteras Village, along with their implications across sustainability’s triple bottom line. The dilemma presented in the case focuses on the need for additional alternative approaches to ensure the highway’s sustainability and the preservation of Hatteras Island for residents and tourists.
Keywords: sustainable tourism, planning, coast, barrier islands, paradox, stakeholders
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Memorial Union Events: Staying relevant and sustainable
(Snyder, Olsen)
Memorial unions at universities have long been venues for a wide variety of university events, such as student and staff meetings, faculty meetings, social events, fundraising events, and cultural showcases. Challenges of executing events in memorial unions at universities include students groups and departments looking to utilize space, students’ ever-changing wants and needs, and financial limitations. The Director of the ISU Memorial Union has tasked Aubrey Sabin, the Event Management Manager, to make $300,000 in net sales for the upcoming fiscal year. This case study discusses an under explored area of event management of university events at memorial unions.
Key Words: food waste, foodservice, campus dining, sustainability
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Are We Putting Our Favorite Destinations in Peril? A no longer lost city - Machu Picchu case study
(Schlauderaff, Press, Huston, Su, Tsai)
Machu Picchu, first explored and photographed in 1911 by Hiram Bingham, has become Peru’s most popular tourist attraction and one of the world's most iconic archeological sites. Currently, Machu Picchu is facing some severe negative impacts from overtourism, including a drastic reduction of vegetation, destruction of ancient ruins, and erosion of soil, pollution, and disrespect. In this case study, two dilemmas arise: 1) how can Machu Picchu’s environment be saved? And 2) if steps are taken to reduce tourism to decrease the environmental impact, how can Peru still maintain revenue from tourism?
Keywords: overtourism; Machu Picchu; sustainable tourism
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Readiness and Response: The case of hotel emergency management during hurricanes
(Lagiewski, Čović)
The growing frequency of major natural disasters is requiring hotel managers to refocus on their emergency preparedness plans, especially concerning hurricanes, which are an ongoing seasonal challenge for the southern United States and the Caribbean. This case study explores the significant challenges hotels face during major hurricanes. The case study aims to address the vital importance of hotels to vulnerable stakeholders during a natural disaster. The importance of emergency management frameworks are explored in the context of a hotel exposed to real world challenges. Modifying the focus of hotel operations from a market orientation toward a moral one is advocated.
Keywords: hurricanes, natural disasters, emergency management, vulnerable stakeholders
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It's About Me Now: Managerial support of minority frontline employees
(G. Hornsby, T. Hornsby)
In an industry where the motto is often, “the customer is always right,” this case study will explore the implications of when the customer is not right. This case study puts the reader in the position of a manager and asks them to navigate the sometimes difficult situation of diffusing and addressing conflicts between customers and employees. The case does not propose that there is a correct response to the situation; however, it provides previous research and best practices for the reader’s consideration.
Keywords: managerial support, diversity training, cultural competency
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