Journal of Hospitality and Tourism Education

SPECIAL ISSUE
Artificial Intelligence (AI) in Teaching and Learning for Hospitality and Tourism Education

Call for Papers

In the era of digital transformation, Artificial Intelligence (AI) has emerged as a powerful general-purpose technology capable of revolutionizing various industries. The rapid advancement of AI technologies, including generative AI (e.g., GPT-4), robotics, computer vision, and machine learning is reshaping the landscape of the H&T industry. These technologies are being integrated into various aspects of the sector, from customer service and operations and revenue management to marketing and strategic decision-making (Huang et al., 2022). However, the role of AI and generative AI (genAI) in higher education over the long terms remains an open question (Swaak, 2024).

As AI and genAI continue to permeate the hospitality and tourism industry, it brings about significant changes and challenges for both professionals and educators (Yusuf et al., 2024). This rapid technological advancement also underscores the urgency of integrating AI technologies into educational and training programs within the hospitality and tourism sector (Al-Zahrani, 2023). Educational institutions face the critical task of adapting their curricula and teaching methodologies to prepare future professionals equipped with the in-demand skills and knowledge necessary to thrive in an AI-infused landscape (Adeyinka-Ojo et al., 2020). This includes not only understanding AI technologies but also developing competencies in data literacy, ethical considerations, and AI-driven decision-making processes (Adeyinka-Ojo et al., 2020). The challenge lies in striking a balance between traditional hospitality skills and new technological proficiencies. The rapid advancements in AI will likely bring disruptive changes to the H&T industry and transfer how educators and research approach operations, marketing, human resources, revenue management, accounting, finance, and other management strategies (Dogru et al., 2023). The evolving landscape calls for a continuous re-evaluation of educational content, ensuring it remains relevant and forward-thinking in addressing the needs of both the industry and the students.

Journal of Hospitality & Tourism Research has a new Call for Papers for a special issue themed, “The Emergence of New Work Paradigms: Shaping the Hospitality and Tourism Industry and Its Workforce”.

The focus of this special issue is to seek scholarly submissions examining experience-related topics from various perspectives including (but not limited to) marketing, consumer behavior, accounting and finance, strategy, human resources, technology, supply chain, food and beverage, and planning and design for the hospitality and tourism industry.

ICHRIE and Sustainable Hospitality Alliance announce agreement to advance sustainability in the hospitality industry

Press release: 25 October 2022

Leading networks for responsible hospitality and global education for hospitality and tourism have formed a co-operation agreement to create innovative solutions for advancing sustainability in the hospitality sector. The agreement between the Sustainable Hospitality Alliance (the Alliance) and the International Council on Hotel, Restaurant and Institutional Education (ICHRIE) was announced at the Alliance’s Net Positive Summit in London on 11 October.

The DEI (Diversity, Equity, and Inclusion) Alliance Partnership Brief 

What is the DEI Alliance?

A bold, intentional initiative is underway among higher education institutions to build a strategically aligned alliance to address the needs of and create a pathway for talented lower socio-economic Black high school and community college students to pursue a hospitality management degree. The program is tentatively named the DEI Alliance.

Journal of Hospitality & Tourism Research just released its Call for Papers for a new special issue on 1 April 2022, and the full version of that Call for Papers can be found at: https://journals.sagepub.com/page/jht/cfp-responsible-tourism-hospitality.